Available for new projects

Melinda
Greenacre

Brand & Marketing Strategist

15 years of international experience helping fashion and lifestyle brands grow through culturally relevant storytelling, high-impact brand campaigns, and strategies that convert across 25 global markets.

View Services About Me
Influencer Marketing◆ Brand Strategy◆ Creative Strategy◆ Business Development◆ Influencer Marketing◆ Brand Strategy◆ Business Development◆ Cultural Marketing◆
About

Senior brand
marketer.
Global strategist.

I'm Melinda - a Berlin-based brand and marketing strategist with 15 years of international experience in the fashion and lifestyle industries.

I've led global influencer marketing strategies at Zalando, managing a team of 10 across 25 markets with an eight-figure budget, and co-founded Important Conversation, a strategic brand consultancy connecting global brands with culture.

Today I partner with brands that want to grow with purpose - from high level strategy to managing execution end-to-end, I support overstretched teams on a project or ongoing basis.

Melinda Greenacre
15+Years international experience
25Markets managed at Zalando
10Direct reports led
8figBudget overseen globally
Brands & companies
ZalandoGetYourGuide8fit Karla OttoBulgariViktor & Rolf Agent ProvocateurRoland Mouret Juicy CoutureRochas 7 For All MankindCire Trudon Ranieri AgencyJoli BerlinARMEDANGELSBreuninger
Lifestyle
Florals by Franny Gaede Franny Gaede
Architecture @anish / Hotel Oculta
Services

What
I offer

Senior-level thinking with hands-on execution. A network of trusted creator and agency relationships built across 15 years and three continents.

I

Influencer
Marketing

End-to-end campaign strategy and management - from creator identification and briefing to negotiation, execution, and performance reporting. Built and led influencer programs across 25 markets at Zalando with measurable, scalable results.

Creator sourcingCampaign strategyNegotiationMeasurementAgency management
II

Business
Development

Building the partnerships and commercial relationships that open doors. Identifying growth opportunities, developing compelling pitches, and forging collaborations that drive sustainable results - from talent and casting to strategic brand alliances.

Partnership strategyTalent & castingPitchingCross-functional collaboration
III

Brand &
Creative Strategy

From brand audits and rebranding to digital media innovation and communications strategy. Pioneered Zalando's first Black History Month and Ramadan activations. Led campaigns that broke creative ground across 17+ markets.

Brand positioningRebrandingCreative directionCommunicationsCultural marketing
Contact

Let's build
something
together

Have a project in mind, or want to explore what's possible? I'd love to hear about your brand. I typically respond within 24 hours.

Email[email protected] LinkedInmelinda-greenacre BasedBerlin, DE - remote friendly